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Copywriter NIK FRANK LEHRER Fred Savage is the cherubic boy next door, whose divine word smithery wins the hearts, minds, and expendable income of millions. Now, with a One Show award under their belts and eternal flame in their hearts, these lost boys are ready to change advertising forever. They’re blowin’ up, like they thought they would. Just call the crib… same number, same hood. Tommy didn’t choose art direction, it chose him. His thirst for creative knowledge led him into several fields: graphic design, photography, web development, film production, cinematography, marketing, and music.

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As a matter of fact, there were also a variety of different types of V8. One packaging caught my attention. It was a six pack of V8 that was fully wrapped in colorful plastic packaging. Because it was fully wrapped it drew my attention to it like a magnet. My eyes were compelled to view it because of the colorful packaging and the words on the packaging that was used to reinforce the brand. It was a masterful stroke of graphic and text well balanced that caused me to purchase that product. There are six pack cans of V8 held together by the same plastic that is used to hold beer cans together, but I bypassed those in favor of the V8 in wrap packaging. Since then, I have purchased the same product with the same wrap packaging many times. That’s the power of a well wrapped product that has great brand imagery and supporting text!Here is another creative example of a wrap. One day I was driving through a town outside of my own city when I stopped at a crossroad. As I was looking around I noticed that in one corner of the intersection there were a number of electrical boxes that were probably used to house the wiring and circuit boards for the traffic signals.